Engagement

Sample data — design review

Activity, retention and the gamification loop

Analytics filter · internal and test accounts distort streaks and token usage, so they are excluded by default.

Daily active users1,120

+3.6%20 Aug

Weekly active users3,540

−8.4%Week of 18 Aug

Monthly active users8,900

+7.5%Rolling 30 days

Stickiness12.6%

−0.4ptDAU ÷ MAU

Returning users62%

−1.8%Back within 7 days

Leaderboard participation38%

+5.1%Opted into weekly board

Daily active users

Last 14 days · weekends dip about 12%

980

7 Aug

1,010

8 Aug

940

9 Aug

880

10 Aug

1,060

11 Aug

1,120

12 Aug

1,080

13 Aug

1,140

14 Aug

1,190

15 Aug

1,090

16 Aug

1,210

17 Aug

1,160

18 Aug

1,230

19 Aug

1,120

20 Aug

Weekly retention

Share of each sign-up cohort still active

CohortW0W1W2W3W4W5

14 Jul

1,180

100%64%48%39%33%29%

21 Jul

1,240

100%61%45%36%31%—

28 Jul

1,310

100%66%51%41%——

04 Aug

1,290

100%59%43%———

11 Aug

1,360

100%63%————

18 Aug

1,410

100%—————

Streak distribution

No streak

4,980

1–3 days

3,240

4–7 days

2,110

8–14 days

1,290

15–30 days

620

30+ days

240

Level distribution

Lv 1–3

5,120

Lv 4–7

4,880

Lv 8–11

2,140

Lv 12+

340

Only 3% of learners reach Lv 12+, and they are the same people hitting the content edge.

Gamification loop

Points awarded

4.8M

Last 30 days

Badges earned

21,480

12 badge types live

Challenges completed

9,640

68% of those started

Avg session

7m 40s

+22s vs last month